A Place for Mom Privacy Policy
for AssistedLiving.com

(Effective Date: January 2012)

Your privacy is important to us. We have created this privacy policy to demonstrate our commitment to privacy and so that you may understand the collection, use, and disclosure practices of this Web site as well as all other Web sites owned and/or operated by A Place for Mom (individually and collectively, "Site" or "Sites"). The Sites are maintained by A Place for Mom ("We," "Us," or "Our"). We occasionally may update this statement and encourage you to check the date of our privacy policy whenever you visit the Sites to see if it has been modified since your last visit.

COLLECTION OF PERSONAL INFORMATION

For services provided on or in connection with our Sites, we may ask you to provide personal information such as name, email address, phone number and zip code, personally identifiable information, health information, general financial information, and any other information provided by or for you, and/or provided by any other person for whom you may be seeking senior housing and/or care services ("Personal Information"). We may collect and store any Personal Information.

In addition, we may use Web site analytics tools, or other technologies, like cookies and Web beacons, to collect information about your visit to the Sites, including the pages you view, the links you click and other actions taken in connection with the Sites and our services. We also may collect certain standard information that your browser sends to every Web site you visit, such as your IP address, browser type and language, access times and referring Web site addresses. We also periodically may obtain both personal and non-personal information about you from other businesses, business partners, contractors and other third parties.

Like many Web Sites, we use "cookies", which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track use of our Sites and online services. We also may use cookies to monitor traffic, improve the Sites and make the Sites easier and/or relevant for your use. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you usually can modify your browser setting to decline cookies if you prefer. If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. In Internet Explorer 8, you can delete cookies by selecting "Tools", "Delete browsing history". Then select the control box "Cookies" and click the "Delete" button. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

Please be advised that the practices described in this Privacy Policy apply to information gathered online at our Sites, and to information that you may submit to us offline; to Web sites maintained by other companies, or organizations to which we may link; and to Personal Information we may collect further from third parties.

USE OF PERSONAL INFORMATION

We use Personal Information to provide you with the services you have requested from us and to provide services to the senior housing and care providers who have contracted with us ("Participating Communities") to be part of our referral information service program in relation to the services that we provide you. In addition, we use Personal Information to send you periodic email and newsletter communications about products and services offered by us or third parties, to operate and improve our Sites and services, to respond to customer inquiries, and to send you survey or other communications.

We use Personal Information also for our own internal business purposes including statistical, design or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns and understand demographic trends among our users.

DISCLOSURE OF PERSONAL INFORMATION

We require your permission and authorization to disclose Personal Information for the purpose of providing our senior housing and care referral information service, and we will not disclose to others except (a) as you (and, if you're searching on behalf of a senior, the senior) may authorize in writing, or (b) as required by law.

We do not rent, sell or share Personal Information about you with other people except to provide products or services you've specifically requested from us or third parties, and under the following circumstances:

  • Participating Communities. We may disclose Personal Information to one or more Participating Communities in order to provide you with the services you've specifically requested. The Participating Communities may contact you directly by email, telephone, regular mail, in person visits or other means. We do not control how these Participating Communities use or disclose your Personal Information.
  • Other Third Party Providers We may disclose Personal Information to one or more third parties with whom we have contracted to provide services to us and/or you. In our agreements with these third parties, the third parties sign provisions related to confidentiality.
  • Affiliates. We may disclose some or all of your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under common control with us, in which case we will require them to honor this Privacy Policy.
  • Internal Analysis and Operations. We may disclose Personal Information for our own internal statistical, design or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns, and understand demographic trends among our users. We may outsource these tasks and disclose Personal Information about you to third parties, provided the use and disclosure of your Personal Information by these third parties is restricted to performance of such tasks and subject to confidentiality.
  • Legal and Other Compliance. We may disclose Personal Information when we believe it is appropriate to comply with the law; to enforce or apply this Privacy Policy or our other policies or agreements; to protect our or our users' rights, property or safety; to protect our users from fraudulent, abusive or unlawful use of, our Sites; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
  • Business Transfers. We may disclose Personal Information as part of any merger, acquisition, debt financing, sale of company assets or other business transaction.
  • Aggregated Information: We may share aggregated, anonymous information that includes or is based on information about you with third parties. This is information that is combined with the information of other users and does not directly identify you. Depending on the circumstances, we may or may not charge third parties for this aggregated information. We also may not limit the third parties' use of the aggregated information.

USE OF NON-PERSONAL INFORMATION

Non-personal information collected at the Sites may be used and disclosed to improve the performance, functionality and content of the Sites. For example, we may collect and analyze collected aggregate information to determine how many visitors arrived at certain pages of the Sites, how long they stayed on those pages, and where they went afterwards. This information allows us to determine which pages might be the most interesting to our users and enables us to provide you with a richer experience on the Sites. Additionally, we may use non-personal information to improve the performance of the Sites and to customize the content, features and layout of the Sites pages for you.

Occasionally we share aggregate information with third parties, such as our advertisers and business partners, for marketing and promotional purposes.

We may supplement aggregate information collected from the Sites with similar information obtained from companies with whom we have marketing or other business relationships and other third party sources. If aggregate information is ever linked with your Personal Information, such information will be treated as Personal Information for the purposes of this Privacy Policy as long as it is linked.

LINKS TO THIRD PARTIES

Please be advised that we may provide links to third party Web sites from our Sites as a service to our users, but we have no ability to control, and are not responsible for, the privacy and data collection, use, and disclosure practices of such sites and the privacy policies of such Web sites may differ from the Sites. Therefore, we encourage you to review and understand the privacy policies of such Web sites before providing them with any information. These other Web sites also may send their own cookies to you, collect your data or solicit your Personal Information. Always be aware of where you end up. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. In Internet Explorer 8, you can delete cookies by selecting "Tools", "Delete browsing history". Then select the control box "Cookies" and click the "Delete" button. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

SECURITY

We use reasonable security measures to store and maintain Personal Information to protect it from loss, misuse, alteration or destruction by any unauthorized party while it is under our control. Please note that while we will make reasonable efforts to protect Personal Information, no transmission of data over the Internet is 100% secure. All Internet users should take care with how they handle and disclose their personal information. Please refer to the Federal Trade Commission's website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to help protect yourself against identity theft.

THIRD PARTY ADVERTISING COMPANIES

Third party advertisers or ad networks may use cookies or other technologies on our Sites for various purposes, including measuring the effectiveness of their ads and analyzing and personalizing ads or other content delivered to you. We have no ability to control the privacy and data collection, use, and disclosure practices of such Web sites and the privacy policies of such Web sites may differ from the Sites. Therefore, we encourage you to review and understand the privacy policies of such Web sites before providing them with any information.

CHILDREN

We do not intend, and these Sites are not designed, to collect Personal Information from children under the age of 13. If you are under 13 years old, you should not register for our services or otherwise provide information on our Sites.

YOUR CALIFORNIA PRIVACY RIGHTS

Companies that collect personally identifiable information from California residents and disclose such information to third parties for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt-out of having their information shared with third parties. We have elected the second option and you may request that your personally identifiable information not be shared with third parties by sending your request, including your full name, email address and postal address to: A Place for Mom, Inc. Attn: General Counsel, 1300 Dexter Avenue, Suite 400, Seattle, WA 98109. In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to dca@dca.ca.gov

YOUR CONSENT

By using our Sites, you consent to the terms of our Privacy Policy and to our collection, use, and disclosure of Personal Information for the purposes given above.

OPT-OUT

We may periodically send you newsletters and e-mails that promote the use of our services. When you receive newsletters, e-mails, or other communications from us, you may indicate a preference to stop receiving further newsletters, e-mails, or other communications from us and you will have the opportunity to "opt-out" by following the opt-out instructions that we include in the email and/or newsletter we send you. However, if you wish to opt-out of communications with Participating Communities, you must contact them directly as we do not control communications from Participating Communities.

QUESTIONS AND CONCERNS

If you have any questions about this Privacy Policy or the privacy practices of our Sites, please contact us at privacy@aplaceformom.com

GOVERNING LAW

The Sites are published in the United States. We attempt to comply with local data protection and consumer rights laws to the extent they may apply to our services. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to the Sites.

CHANGES IN THIS PRIVACY POLICY

As our Sites continue to develop, we may add new services and features to our Sites. In the event that these additions affect our Privacy Policy, this Privacy Policy will be updated appropriately. We will post those changes prominently so that you will know what Personal Information we gather, how we might use that Personal Information, and whether we will disclose it to anyone. We, however, recommend that you read this Privacy Policy each time you use our Sites in case you missed our notice of changes to the Privacy Policy. We will not materially change our policies and practices to make them less protective of Personal Information we have previously collected without your express consent.